Pretend LLC Announces “Stereoid” an Open Beta killer apps

At Dimension 3, Pretend LLC will formally announce its powerfull open beta program for Stereoid, a new software tool that automatically enhances stereoscopic shots and lets you adjust depth long after a scene is shot. The Stereoid beta can be downloaded from the Pretend site at www.pretendllc.com beginning June 29, 2012.

Developed for cinematographers, editors, and post-production artists, Stereoid provides professional results without complexity at a breakthrough price point of $995 on both Mac and Linux platforms.

“Stereoid is a kick-ass tool for anyone working with stereo 3D footage,.” said Mark Pederson, OffHollywood CEO & co-founde. Ultra high-end stereo 3D corrections and perfect disparity maps in just a few clicks.”

Stereoid corrects typical 3D camera headaches such as poor color matching, alignment and temporal sync between the two views, and also allows you to adjust depth with just a couple of sliders for convergence and interaxial distance control.

“3D productions can be painful. Once you shoot your scene in 3D, that’s it unless you have the money for expensive post solutions,.” said Allen Edwards, Pretend CEO., “Stereoid lets you correct problem shots automatically and adjust depth easily in post, plus you don’t have to spend a week learning the system.”

Other solutions can run from $3,500 to $20,000—even hundreds of thousands of dollars—and require weeks of training on complex workflows. Stereoid is $995 as a standalone product on both Mac and Linux platforms, and takes only a few minutes to begin using.

“In my 3D career, there have been only a few truly amazing breakthroughs. Yours is one of them,.” said cinematographer/stereographer Bruce Austin.

Pretend LLC is made up of former Apple engineers as well as the former developers of Shake, a well-known visual effects tool used on hundreds of Hollywood feature films such as Harry Potter, The Matrix, and The Lord of the Rings. The company is focused on creating next-generation high-end tools for professional content creation, both simple and affordable enough for any production.

Stereoid’s release is expected in the summer of 2012. To sign up for the open beta program,

visit http://www.pretendllc.com.

Discover Steroid solution and meet Pretend team at Dimension 3!